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Hello, my name is Natalia Slobidker. I’m a professional realtor, interior designer and certified specialist of home staging. Further discussion will focus on the latter of those three.

Home Staging is professional preparation of real estate for sale. An entire science in the sweet spot between consumer psychology, interior design and mastery of the realtor art is dedicated to this. The goal of staging is to sell your real estate, maximizing speed of the sale and the price, with minimal amount of time, money and effort spent.

For starters, here are some statistics. In 2012, RESA (Real Estate Staging Association) inspectedΒ 89 houses which, on average, lasted 166 days on the market, until the owners despaired and called a professional home stager. These houses were sold, on average, 32 days after they were professionally prepared – that’s 81% less time on the market!!!

9 of them were sold with multiple offers pending.

Can you guess why?

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